SITUATION ANALYSIS

 Chapter 1: Project Overview

From its simple British origin, Crazy Potato was fast to rule the taste buds of young, restless people who mob the shopping malls in any city. Specialist brand that provides a different take on enjoying potato chips by offering one of the world’s most-loved snacks together with a variety of fun, vibrant and absolutely delicious toppings. Currently they have 6 outlet which is at One Shamelin , Berjaya Times Square , 1 Mon't Kiara Shopping Mall , Sunway Piramid Shopping Mall , 1 Utama Shopping Centre , Paradigm Mall. Crazy Potato continues its delectable invasion on Malaysia with the launch of its latest outlet in The Gardens Mall, Mid Valley City.


The brand offers a spectrum of exciting and adventurous flavours for those who seek to snack with an unusual twist. The chips are all made from quality, natural potatoes to ensure consistency and superiority in quality and taste. There are several topping they offer such as Crazy Meaty, Pickle Mayo, Lady Marmalade, Sour Cremio, London Chips, Pizza-Pizza, Strawberry Mayo, Crazy Sweet Potato and Wasabi Mayo. If customer want different than potato, they can odder side dished like English Hash Brown, Tempura Chicken Nuggets, Wedges & Cheese, Onion Rings, Squid Crunch, Queen's Mashed Potato w Cheese, Queen's Mashed Potato w Chicken Gravy, Spaghettini, London Fish & Chips and Potato Skinhead Beef/Chicken.


At Crazy Potato, we aim to break all traditions by introducing a different approach to eating chips. Chips are one of the most popular snacks in the world, so why confine the experience to only tomato ketchup, chilli sauce and mayonnaise? There are absolutely no rules to follow whenever we try to create a new flavour for our fries. It can be sweet, savoury or even absolutely crazy. We just want to explore all the different tones and flavours when it comes to enjoying chips.

1.2 Problem Statement and issues


Although Crazy Potato have more than one outlet, yet still Customer less well known about the product, description about the menu and other. The information will help gain customer trust and debts about the product. Crazy Potato is less expensive. Although they have a variety of potato topping and side dishes in menu yet can make customer confuse to chooses.


1.3 Objective and Aims


Objective
• To study the market place of the product
• To create promotional strategy such as TV commercial, outdoor event, online contest and setup booth.


Aim
• To increase the popularity of the product
• To change consumer perception on this brand
• To introduce a different approach to eating chips

Chapter 2: Project Profile


2.1 Product Name


      Crazy Potato


2.2 Product Classification


• Consumer market
• Non-durable
• Shopping goods


2.3 Product Characteristics


• Type : Fast food , potato
• Packaging : Paper cup and printed London newspaper
• Price : RM 4.90 – RM 11.90

2.4 Product Range


• Main product : Potato


• Choice of topping : Crazy Bacon, Crazy Cheddars, Crazy Honey, Crazy Spicy, Crazy Meaty,

Pickle Mayo, Lady Marmalade, Sour Cremio, London Chips, Pizza-Pizza, Strawberry Mayo, Crazy Sweet Potato and Wasabi Mayo


• Other dishes : Potato Skinhead Beef/Chicken, Tempura Chicken Nuggets, Queen's Mashed Potato with Cheese/Gravy, Squid Crunch, English Hash Brown, Onion Rings, Wedges & Cheese, Spaghettini, London fish and chips, British bulldog


• Beverage : F&N Soft drink , Mineral water

 2.5 Distribution
• Direct
Crazy potato operates as a made-to-order style kiosk, so you know you’ll always get your chips fresh and hot.

2.7 The Brand 

The brand offers a spectrum of exciting and adventurous flavors for those who seek to snack with an unusual twist. The chips are all made from quality, natural potatoes to ensure consistency and superiority in quality and taste. There are several topping they offer such as Crazy Meaty, Pickle Mayo, Lady Marmalade, Sour Cremio, London Chips, Pizza-Pizza, Strawberry Mayo, Crazy Sweet Potato and Wasabi Mayo. If customer want different than potato, they can odder side dished like English Hash Brown, Tempura Chicken Nuggets, Wedges & Cheese, Onion Rings, Squid Crunch, Queen's Mashed Potato w Cheese, Queen's Mashed Potato w Chicken Gravy, Spaghettini, London Fish & Chips and Potato Skinhead Beef/Chicken.

At Crazy Potato, we aim to break all traditions by introducing a different approach to eating chips. Chips are one of the most popular snacks in the world, so why confine the experience to only tomato ketchup, chilli sauce and mayonnaise? There are absolutely no rules to follow whenever we try to create a new flavour for our fries. It can be sweet, savory or even absolutely crazy. We just want to explore all the different tones and flavors when it comes to enjoying chips.

2.8 Brand Image and Implication


Crazy Potato is between introduction and growth stages as it is still in fast food industry and not well recognized.


2.9 Strength and weakness


Strength:


• Fast and well-organized services:
The customer doesn’t have to queue up too long because of their fast and well-organized services. It is very comfortable.


• Variety of choices:
They have a lot of choices food in menu such as 13 different of fries topping, 10 others meal and various kind of soft drink. Customer will feel happy to make their choices because there is no limited menu like others fast food.


• The food are make in front of customer:
It so clearly that they are particular about cleanliness and customer will have no doubt about how they make the food? It’s clean or not?


Weakness:


• The services not consistent: Even they have more than one outlet; it doesn’t mean that all services provided are the same. Some outlets provide inappropriate impact where they do not serve the customers professionally.


• No description on menu: No description on menu such as what this menu contains? What are their ingredients? All information is important to customer. It will more friendly user if their provide description on menu.


• Not a healthy food: We know fast food is not a healthy food. Although all crazy potato menus are based from potato, it doesn’t mean it healthy because the potatoes are being fried so that might affect your body.  

2.10 Advantages and Disadvantages

Advantages:

• Good choice for urban lifestyle
• Simple and easy to carry around
• Light food but satiate
• Don’t have to queue up too long

Disadvantages:

• Not a healthy food
• The place is too small
• Lack of meal offer
• The outlet only at the top mall in Malaysia

2.11 Unique Selling Proposition (USP)

• It’s awesome to break traditions of eating chips with a different approach

2.12Promotional History and Advertising Schedule

• Discount at iGotDiscount
• Special Promotion for new outlet
• Christmas Promotion
• Like and Share Facebook contest
• Discount in Worthy Book

2.13 Positioning Statement

Crazy Potato offers variety of delicious topping for those want different approach eating the most popular snack in the world

Chapter 3: The Company

3.1 Company Overview

Specialist brand that provides a different take on enjoying potato chips by offering one of the world’s most-loved snacks together with a variety of fun, vibrant and absolutely delicious toppings. Currently they have 6 outlet which is at One Shamelin , Berjaya Times Square , 1 Mon't Kiara Shopping Mall , Sunway Piramid Shopping Mall , 1 Utama Shopping Centre , Paradigm Mall. Crazy Potato continues its delectable invasion on Malaysia with the launch of its latest outlet in The Gardens Mall, Mid Valley City.

The brand offers a spectrum of exciting and adventurous flavours for those who seek to snack with an unusual twist. The chips are all made from quality, natural potatoes to ensure consistency and superiority in quality and taste.

3.2 Business Description

Crazy Potato continues its delectable invasion on Malaysia with the launch of its latest outlet in The Gardens Mall, Mid Valley City on the 17th of March 2012. Crazy Potato is a specialist brand that provides a different take on enjoying potato chips by offering one of the world’s most-loved snacks together with a variety of fun, vibrant and absolutely delicious toppings.

There is nothing better than giving our customers a great offer to our products, while fulfilling our corporate social responsibility at the same time, It really gives us immense satisfaction in knowing that we can contribute to building better lives and brighter future for the less fortunate.

Attributing its origins to be from Britain, Crazy Potato breaks the convention of potato chips consumption - eating chips with only tomato ketchup or chilli sauce as condiments. Crazy Potato offers a spectrum of exciting and adventurous flavours for those who seek to snack with an unusual twist. A few of the many flavours offered are, the stimulating Wasabi Mayo, the tangy Sour Cremio, the full-bodied Crazy Bacon, the sweet Strawberry Mayo, the savoury Pizza-Pizza and the original London Chips. Crazy Potato’s chips are all made from quality, natural potatoes to ensure consistency and superiority in quality and taste.

At Crazy Potato, we aim to break all traditions by introducing a different approach to eating chips. Chips are one of the most popular snacks in the world, so why confine the experience to only tomato ketchup, chilli sauce and mayonnaise? There are absolutely no rules to follow whenever we try to create a new flavour for our fries. It can be sweet, savoury or even absolutely crazy. We just want to explore all the different tones and flavours when it comes to enjoying chips.

For those looking for a more substantial meal, Crazy Potato also offers favourites such as Tempura Chicken Nuggets, hot dogs, mashed potatoes, pasta and many more. Almost all of our offerings are priced under RM10, which is very competitive considering the financial climate of today. We constantly strive to offer more and charge less. Our fries are priced from RM6.90 up to RM7.90, depending on the flavour.

3.3 Company History

There is no information of company history for this company

3.4 Key People

Director of Crazy Potato Malaysia: Vince Wai
Regional Manager of Crazy Potato Malaysia: Sherly Chen

3.5 Location and Subsidiaries

Head Office Address
No. 2A, Jalan Metro Pudu 2, Fraser Business Park ,55100 Kuala Lumpur, Malaysia.
Outlets

ONE SHAMELIN
No.100, Jalan 4/91, Taman Shamelin Perkasa, 56100 Kuala Lumpur, Malaysia.

THE GARDENS MALL
LG-211, Lower Ground Floor The Gardens, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur

BERJAYA TIMES SQUARE
Lot 01-47, 1st Floor, No. 1, Jalan Imbi, 55100 Kuala Lumpur, Malaysia

1MON'T KIARA SHOPPING MALL
1MK Shopping Mall, LG-7, Lower Ground Floor, No. 1, Jln Kiara, Mont Kiara, 50480 Kuala Lumpur

SUNWAY PYRAMID SHOPPING MALL
Sunway Pyramid Shopping Mall, Lot No: F1.MZN.02, 1st Floor, Mezzanine 3, Jalan PJS 11/15, Bandar Sunway, 46150 Petaling Jaya, Selangor

1 UTAMA SHOPPING CENTRE
1, Lebuh Bandar Utama, Bandar Utama City Centre Bandar Utama, 47800 Petaling Jaya, Selangor

PARADIGM MALL
LG-22, No.1, Jalan SS7/26A, Paradigm Mall, Kelana Jaya, 47301 Petaling Jaya, Selangor

3.6 Brand, Major 

Product and Services Brand : Crazy Potato

Major Product : Potato Chip with various choices of topping
Service : Management service

3.7 Corporate Vision

There are absolutely no rules to follow whenever we try to create a new flavour for our fries. It can be sweet, savoury or even absolutely crazy. We just want to explore all the different tones and flavours when it comes to enjoying chips

3.8 Corporate Mission Break all traditions by introducing a different approach to eating chips.

3.9 Company Current Promotional Strategy

• Discount at iGotDiscount
• Special Promotion for new outlet
• Christmas Promotion
• Like and Share Facebook contest
• Discount in Worthy Book

3.11 Current Marketing Objective Short Term:

• To spread more in the country by opening new outlet
• To keep the quality of the outlet and the services up to highest standard
• Increase brand exposure thought events

Long Term:

• Improve customer loyalty towards the brand
• Be able to come out the stronger advertisement

3.12 Media Expenditure
The company use website and social network such as Facebook and twitter to advertise their product.



Chapter 4: Consumers and Stakeholders

4.1 Current Consumer’s Characteristics

4.1.1 Demographics

• Age : 18 – 25 years old
• Gender : Male , Female
• Education : Secondary school , College, University
• Occupation : Students
• Income Range : RM 500 – RM 1500
• Race & Ethnicity : All races and ethnicity
• Geographic Location : Urban

4.1.2 Psychographics

• Perception : people with active life & like to try new things all the time
• Learning : internet, Social Media, Tvc, friends
• Motivation & Needs : Relax, Hangout, spend time with family and friends
• Attitude & Personality : Active/modern , Playful , independent
• Lifestyle : Modern , Active 

 4.2 Stakeholder Characteristics

4.2.1 Primary

• Chairman: Setup the company goals and supervise company development.
• Regional Manager: Build the business with store development and to archive annual long term sales and profit goal
• Franchisee: Operate the individual outlet
• Shareholders: Provide the company with needs funds
• Employee: Contribute to the company in cooperation with their employers on a regular basis in exchange for compensation

4.2.2 Secondary

• Social Media: Make public aware about the existence of company and the product
• Consumers: Purchase the company goods



Chapter 5: Industry and Marketplace

5.1 The Industry 

5.1.1 Definition of the industry

The food and beverage industry is all companies that manufacture and distribute a wide range of food and beverage. This includes fresh, prepared food as well as packaged foods and alcoholic and non-alcoholic beverage. Any product meant for human consumption, aside from pharmaceuticals, passes through this industry.

The food and beverage is dividing into two major segments. Those two segments are production and distribution of edible goods. Production includes the processing of meats and cheeses and he creating beverage, packages foods and other modified foods. Distribution involves transporting the finished food products into the hands of consumers. 

5.1.2 Shape of the industry

In the distribution segment of this industry; SYSCO, US Foodservice and McLane Company are the major companies. In the processing segment; diversification and expansion has led to the companies being involved in many different markets. PepsiCo is a major part of the beverage and with their Frito-Lady brand, food processing segment. Nestle is the world’s largest food conglomerate and Kraft and its subsidiaries are very involve as well. In addition to PepsiCo, the non-alcoholic beverage is dominated by Coca-Cola and Dr. Pepper-Snapple. The big companies in the alcoholic beverage market are Anheuser-Bush InBev, Miller Coors and Diageo.

Due the recent economic meltdown, this causing food processing companies to become more innovative to decrease the cost of goods sold, attract more customers and increase profit margins. The large amount of obesity in the world has major effect on the foods and beverage industry. There has been an increase in demand for health foods and more informative nutritional labelling. Both of these trends have caused companies to release lower calories foods and to better control how their brand is viewed. Companies want to view as a healthy brand and are promoting activities such as youth sports that show this healthy image.

The industry also has to deal with their reputation, as there have been incidents of unsaved food being released in the past. These outbreaks have to major potential consequences: loss of consumer confidence and increased regulation. Already, research has shown that consumers do not trust their food suppliers as much as they used to and nearly half of them have switched brands in the past year, either to save money or because they believe the new food will be safer. Government control of the food process has increased with the passage of new laws as well.

5.1.3 Development of the industry

Food has been processed for nearly as long as it has been used. In early times, humans used to dry or smoke meat or other foodstuff in order to preserve it for longer periods of time. Salt preservation was also very common in the diet of sailors and soldiers during those times. Food processing essentially remained unchanged until the 19th century with the invention of canning by Nicholas Appert and pasteurization by Louis Pasteur. Both of these innovations changed the way that food was processed into a longer lasting food product that was canned or bottled.

During wartime, the food and beverage industry shifted, as food is often a precious commodity. Prices were determined by availability and regulation. Most countries involved in World War II rationed food and regulated prices in order to stabilize the economy. This increased innovation in the food processing segment with the inventions of food colouring, juice concentrates, artificial sweeteners, and more advanced preservatives, such as sodium benzoate. These innovations led to the current food processing market in place today with convenience foods, such as frozen TV dinners and instant meals, prepared snacks, and other instantly available foods.

The food distribution segment of this industry is fairly new. Prior to the industrial revolution, consumers typically ate what foods were available to them in their regional market. Foods were processed from these markets and used for journeys out of them. With the increased transportation of the industrial revolution, such as railroads and barges, as well as the concurrent rise in technology such as canning, it became feasible to transport food from one regional market for sale in another. Today, the industry segment has evolved even further due to increased transportation technology such as airplanes.

5.2 The Marketplace

5.2.1 Current condition of the marketplace

The current value sales of Fast Food in Malaysia are increased by 14% in 2007. Fast food consumption is still mainly driven by the youth population. Dominant chicken fast food still registered dynamic current value growth of 17% in 2007. More services are offered in order to satisfy consumers and meet customers’ needs. QSR Brands Sdn Bhd with its KFC brand remained the largest fast food chain in Malaysia. Fast food is expected to post a CAGR of 7% in constant value terms over the forecast period

Malaysia is a young nation with children who greatly enjoy eating fast food. With higher disposable incomes, parents were more willingly and able to take their children to fast food outlets. As a result, fast food continued to grow positively over the review period, not only in terms of number of outlets, but also in terms of both value and volume growth.

Burger fast food was a very popular type of fast food in 2007, largely because of these players’ strong market presence and brand recognition. KFC is also one of the strong fast food chains, being a leader in the dominant chained chicken fast food. These leading players have invested heavily in various advertising and promotional campaigns.

In Malaysia, chained operators are commonly found in fast food. Independent fast food operators remained negligible in Malaysia at the end of the review period. This was mainly due to the established and active chained operators in the marketplace, which led to consumers only recognising these brands and not wanting to try other unbranded foods. In addition, the emergence of street stalls/kiosks has resulted in intense competition within the consumer foodservice market, which, in turn, meant that independent fast food operators remained negligible.

The fast food industry is highly competitive and dominated by large companies. Smaller businesses must be savvy in developing marketing strategies that drive consumer traffic. This entails staying in constant touch with customers. One of the best ways for smaller fast food companies to stay in touch with their companies is through marketing research. A small fast food company must know what key customers want and will buy before developing marketing and advertising strategies.

5.2.2 Changes in Marketplace

Positive:
• More competition in the markets bring growth to the industry
• Development of new target markets

Negative:
• Changing of lifestyle
• More competition result in revenue loss
• More money spending on marketing strategies
• Less income profit



Chapter 6: Competitive Situation

6.1 Direct Competitors 

1. CONEPIZZA 


 

The new concept of pizza from Italy has arrived in Malaysia on Italian cone pizza offers fast, friendly and courteous services. Only the finest and freshest meats and vegetables are used to provide the most delightful, mouth-watering dishes at a great price. Cone pizza is great for if you are on the go and dining alone since you don’t have to finish an entire pizza on your own. What’s more, you can actually eat more than one type of pizza even if you are dining solo. This deal offers one cone pizza with 8 delectable choices to choose from! Plus, you will also get a choice of honey green tea or iced lemon tea to compliment your meal.

Special Features: Various selection of pizza topping
Advertisement: Website, Flayers, Magazine

2. HOTDOG 1901

 


It was at the height of the Asian Financial Crisis. The country was reeling from the impact. Belts were tightened and many businessmen took conservative routes to ride the crisis over. In the midst of this turmoil, two young entrepreneurs, Tengku Rozidar and Ahmad Zakir, set up the first ever hot dog store in Sunway Pyramid, Malaysia. The rest, as they say, is history. From the first pushcart, 1901 now has grown by leaps and bounds with over 70 outlets by 2007.For Tengku Rozidar and Ahmad Zakir, 1901 is the culmination of their dream.

They believe that many fellow Malaysians would like to run their own business, just like they do. Therefore they decided to set up a franchise and make it affordable. That way, people who aspire to run their own business could pursue the dream. On the other hand, the design of pushcarts and stores were reminiscent of America’s hot dog stores. The approach was so successful that for a long time, many people had thought that 1901 is an American hot dog chain.

1909 have 2 set customers. They sell food retail products at 1901 outlets and categorize this customer segment as end retail customers. The other set of customers are the Franchisees and categorize this customer segment as corporate customers. The Franchisees engage hosts of transactions with Nineteen O One Sdn Bhd as the Franchisor of the 1901 Brand.

Special Features: Wide selection of hotdog Advertisement: Website, Flayers, and Magazine

6.2 Indirect Competitor

1. MCDONALD'S



Ray Kroc was the exclusive distributor of a milk shake maker called the Multimixer. Meanwhile, two brothers, Richard and Maurice McDonald owned and ran a hamburger restaurant in San Bernadino, California, in the 1950s. Ray Kroc heard how well the McDonald brothers were doing using his Multimixers to serve their customers. He met up with them and acquired the franchising right from them to run McDonald's restaurants. A great success story was in the making. In 1955, Ray Kroc founded the McDonald's Corporation and opened the first restaurant in Des Plaines, Illinois. In 1961, he bought out the McDonald brothers.

And the rest, as they say, is history. McDonald's grew into the largest restaurant organisation in the world. Today, there are more than 33,000 McDonald's restaurants in 119 countries. Ray Kroc died in 1984 but his legacy is very much alive. His success story continues with McDonald's families of employees, franchisees and suppliers. His commitment, dedication and achievements continue to live on at McDonald's restaurants across the world.

McDonald's first made its way to our shores in December 1980 when McDonald's Corporation, USA gave GOLDEN ARCHES RESTAURANTS SDN BHD the license to operate McDonald's restaurants in Malaysia. We in Malaysia got our first taste of McDonald's when McDonald's Malaysia opened its first restaurant at Jalan Bukit Bintang, Kuala Lumpur on 29 April 1982. To date, McDonald's Malaysia has more than 200 restaurants located nationwide and is currently expanding at about 20-25 restaurants annually. McDonald's Malaysia employs more than 12,000 local people. The company was named as AON-Hewitt Best Employers in Malaysia in 2009 and 2011, as well as AON-Hewitt Best Employers in Asia Pacific in 2011.

Special Features: Various selections of burgers, drinks, deserts and also a lot of package meal.

Advertisement: Website, Flayers, Magazine, Radio, TVC, Billboards, Banners

2. KENTUKY FRIED CHICKEN (KFC) 

 

KFC began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders, founder of KFC. He reached celebrity status in 1952, when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. By the early 70's, that special recipe reached Malaysia.

Today, KFC Malaysia continues to serve finger lickin' good, succulent pieces of chicken. The flavourful blends of 11 herbs and spices give KFC's delicious aroma. With the chicken's natural juices sealed-in, leaving a special mouth-watering taste that cannot be replaced. KFC prides itself as a fast-food restaurant that give customers great tasting chicken with a selection of home-styled side dishes and desserts to make a wholesome, complete and satisfying meal.
The first KFC restaurant was opened in 1973 on Jalan Tunku Abdul Rahman. Today there are more than 500 KFC Restaurants nationwide and still counting. Great tasting chicken has become synonymous with KFC; and has been enjoyed by Malaysians ever since. In fact, KFC Malaysia has developed a distinctive Malaysian personality of its own.

Special Features: Various selections of burgers, drinks, deserts and also a lot of package meal.

Advertisement: Website, Flayers, Magazine, Radio, TVC, Billboards, Banners 



Chapter 7: SWOT Analysis 

Chapter 8: Strategic Target Audience

8.1 Proposed Primary Target Audience

8.1.1 Demographics

• Age : 18 – 25 years old
• Gender : Male , Female
• Education : Secondary school , College, University
• Occupation : Students
• Income Range : RM 500 – RM 1500
• Race & Ethnicity : All races and ethnicity
• Geographic Location : Urban

8.1.2 Psychographics

• Perception : people with active life & like to try new things all the time
• Learning : internet, Social Media, Tvc, friends
• Motivation & Needs : Relax, Hang out with friends
• Attitude & Personality : Active/modern , Playful , choosy
• Lifestyle : Modern , Active

8.2 Proposed Secondary Target Audience

8.1.1 Demographics

• Age : 26 – 35 years old
• Gender : Male , Female
• Education : Undergraduate, Postgraduate
• Occupation : Students, Self-employed , white collar worker
• Income Range : RM 1500 – 2500
• Race & Ethnicity : All races and ethnicity
• Geographic Location : Urban

8.1.2 Psychographics

• Perception : people with active life, like to try new things
• Learning : internet, Social Media, Tvc, friends
• Motivation & Needs : Relax, Hangout and spend time with family
• Attitude & Personality : Active/modern , Playful , choosy
• Lifestyle : Modern , Active, Family 

Chapter 9: Research Development

9.1 Marketplace Research

Visited Outlet:

• 1 Utama Shopping Centre:
There a lot of customer line up during pick hour to have lunch. Because of the outlet style doesn’t have café so the customers have to patiently wait their turn.

 
• Sunway Pyramid Shopping Mall:http://www.blogger.com/blogger.g?blogID=5681708119344235767#editor/target=page;pageID=1560906449165136185

Due the strategic location which in front of Games that obviously the number one places for kids and beside IMAX Cinemas. Customer that come mostly queue-up buying ticket at cinema or waiting for the cinema open and also from the game place. The weaknesses at this places is the places for sit and enjoy the meal are too small although they have around 8 chair yet not 8 people can sit there due the places is too small.

9.2 Market observation

	One Utama Shopping Mall 12.30 – 1.30 pm	Sunway Pyramid Shopping Mall 12.30 – 1.30 pm
Crazy Potato	12	14
Cone Pizza	9	10
Hot Dog 1901	-	9
McDonalds	33	39
KFC	29	32

  

Chapter 11: References

·         Crazy Potato Outlet Website. [Online] Retrieved from

 http://.crazypotato.uk.com/outlets.html [Viewed on 3 July 2012]

·         Crazy Potato Menu Website. [Online] Retrieved from

http://crazypotato.uk.com/menu.html [Viewed on 3 July 2012]

·         Crazy Potato Promotion Website. [Online] Retrieved from
http://crazypotato.uk.com/promotion.html [Viewed on 5 July 2012]

·          Crazy Potato Story Website. [Online] Retrieved from
http://crazypotato.uk.com/story.html [Viewed on 5 July 2012]

·         IMAP.INC. (2010). Food and Beverage Industry Global Report – 2010. [Online]
Retrieved from
http://www.imap.com/imap/media/resources/IMAP_Food__Beverage_Report_WEB_AD6498A02CAF4.pdf [Viewed on 26 July 2012]

·         Global Edge. (2011) Food and Beverage. [Online] Retrieved from
http://globaledge.msu.edu/Industries/Food-and-Beverage [Viewed on 31 July 2012]

·         Italian Cone Pizza Website. [Online] Retrieved from
http://conepizza.com.my/ [Viewed on 1 August 2012]

·         McDonalds Website. [Online] Retrieved from
http://www.mcdonalds.com.my/index.asp [Viewed on 2 August 2012]

·         Kentucky Fried Chicken. [Online] Retrieved from
http://www.kfc.com.my/about-kfc-malaysia.php [Viewed on 2 August 2012]